- Create an innovative piece of branded content integrating sponsored athletes to convey key brand messages of progression and creativity to the core snowboarding community and a wider audience.
- Content Development & Creation: Vision Nine worked with industry specialists to develop the unique concept of Black Snow – a film which would have a guaranteed impact on both the snowboarding community and a mainstream audience.
- Integrating Core Creative: Black Snow used advanced filming and production techniques and activated the burn snowboard team, enabling burn to demonstrate progression and convey the brand message of pushing the creative boundaries.
- Content Production: Vision Nine was responsible for the entire film project – from concept development through to final film delivery and promotion.
- Content Amplification: Vision Nine created a content seeding and distribution strategy to ensure the film achieved its target of engaging core and mainstream audiences.
- 450,000+ views in the first 3 weeks of launching
- Media coverage in core and mass media to the value of….