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Burn We Ride

Burn, Content

To bring to life the brand BVA for markets to activate internationally and tie into burn’s sponsorship of the 20th anniversary of the Air&Style snowboard event in Innsbruck, utilising the brand’s team of sponsored athletes.

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The Solution

A feature documentary film that recounts the key stories that progressed the sport.

Insight: Depicting the history of snowboarding was a perfect vehicle to bring the brand BVA around progression to life. Additionally this type of story had never been told in one concise documentary, giving the brand a first and fantastic PR angle.

Idea: A content piece, creating a documentary film on the key stories that progressed the sport of snowboarding.

Implementation: Vision Nine led the creative process from idea generation and partner selection through to final script and development of the film. The documentary premiered at Air&Style’s 20th anniversary with most of the legendary cast attending.

 

The Impact

• The film was praised internationally getting prime time TV coverage in key burn markets and winning an ISPO gold award.

• 1 million + views on YouTube Activated in over 90% of burn markets.

• Premiere attended by 90% of cast.

• Most successfully leveraged brand owned content to date on TV across all markets.

• Highest engagement of any content to date across burn digital channels.
 

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