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Burn, Content

Create a ground breaking piece of content that delivers differentiation amongst the brand’s competitors through a unique concept Ensure burn’s status as ‘Official Energy Drink of the Winter Olympic Games’ comes across in all creative and communication

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The Solution

 

A team of athletes competing at Sochi 2014 to create the world’s first interactive snowboard film
 

Insight: Vision Nine identified that never before had an interactive snowboard film been made Idea: A piece of content was to showcase the journey of three professional snowboarders as they prepared for the biggest day of their lives competing at the Winter Olympic Games through brand new technology Implementation: Shot on three locations the film represented all facets of the newest and most exciting Olympic sport. By making different selections, the viewer would land on one of 18 different filmic journey’s giving a true insight into the preparation required to succeed at the Games
 

The Impact


The industries first ever real interactive snowboard film created quite a stir across burn global markets and smashed all brand KPI’s

• 7 million views across all film content (KPI of 5 million)
• €15 million+ PR value achieved
• Engagement across 15 markets
• 370% over KPI on new Facebook fans acquisition
• 36% over delivery on Facebook engagement
• 50% higher engagement than brand Formula 1 and music content on social channels

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