THE BRIEF: To provide a memorable brand experience for festival goers at Snowbombing and communicate the “Feel At Home” offering from Three Mobile whereby customers can use their phone abroad at no extra cost in 18 destinations, including Austria.
To develop engaging content on the ground and through the brand’s partnership with KISS FM to raise awareness of the key message.
Official Network and headline partner for Snowbombing 2016.
THE SOLUTION: Create bespoke activations and experiences to encourage consumers to use their phone abroad and share their photos shamelessly.
INSIGHT: Everyone likes to brag about their holidays to friends back home. Three allow customers to use their phones abroad at no extra cost in 18 destinations globally. This allows them the opportunity to use their phones as if they were at home in the UK sending photos and video’s to friends and #shareshamelessly
IDEA: Step up to title partner for Snowbombing 2016, upping awareness and activation giving us the opportunity to own the most shareable moments of the festival.
IMPLEMENTATION: We created a new Apres-Ski area the Three Haus which delivered secret sets and surprises all week and the perfect photo opportunities. In addition we took naming rights of the weeks pinnacle gigs at the Forest Party. Lastly we created several on mountain selfie points through fun branding that integrated naturally with the event and it’s environment.
Client Testimonial: "We had a job to do of ensuring that the great British public knew that Three was the network that allowed you to use your phone abroad at no extra cost. We worked with Vision nine on the activation of our key proposition at the Snowbombing festival. This is not the first nor the last time we will use the services of the vision nine team, consummate professionalism is guaranteed as standard. As well as being an extension of our brand they ensured all of our other key agencies were aligned to the activity to ensure that the best possible content / outcome was achieved. We genuinely feel as though they are working towards the same targets and are viewed at Three as not just an agency but key members of our Comms Team. Nothing is left to chance in the search for success when working with Vision Nine.." Pippa Whybourne (Lead Comms Manager Three Mobile)
79% awareness of Use your Phone Abroad at No extra Cost on site.
Over 7000 Snowbombers from the UK, directly in contact with Three branding.
Stay tuned, more results coming…