This summer Coca-Cola shifted its attention to teens with the launch of the Where Only Awesome Happens platform aka WOAH. The downloadable app (currently only available on Android and in select markets, looks to become a hub of activity centred exclusively on teen tastes with teen created and curated content.
To mark the launch, Coke teamed up with Vision Nine to create and produce the WOAH Summer House. The house, based in Crete, Greece provided teens with a world of interactive workshops and activities, concepted, sourced and executed by Vision Nine across the two-day adventure. From music production sessions, customised clothing and makeup tutorials, to stand up paddle board adventures and other beach side activities, the house gave teens a completely unique experience, and a trip of a lifetime.
Over 50 teen influencers from all over Europe attended, creating content and exploring the house and all it came with. 20 lucky competition winners were also selected to take part and be amongst the electric atmosphere.